More than Meets the Eye as Smartwatches Set to Sparkle. Moochies and Hasbro Announce Transformers and My Little Pony Watch Bundles in Time for the Holidays. Premium Odyssey Watch Now Features Australian-first HD Video Call Capability. Watches Feature Enhanced Battery Life to Keep Kids Connected for Longer!

Moochies Phone for Kids
5 min readNov 8, 2022

Gold Coast, Australia (November 8th, 2022) — Moochies, the Australian pioneer of the smartphone watch for kids, today announced the release of special edition Transformers and My Little Pony watch bundles just in time for Christmas.

Developed in partnership with global branded entertainment leader, Hasbro, the bundles will include a Transformers or My Little Pony strap featuring recognizable characters, watch face, and wallpapers, a spare strap, and a screen protector — along with a Moochies Odyssey or Connect model smartphone watch.

In an Australian-first for children’s smart watches, video calls can now be made in HD via the Odyssey, while both the Odyssey and the Connect feature a 10 percent battery life increase, ensuring kids can more consistently stay connected with their watches and their families.

Louis Dade, Head of Sales EMEA & ANZ, said the partnership and the new bundles were a great way for parents to give their kids the freedom to be kids.

“Transformers and My Little Pony are two of the most popular animated series world-wide and with these special edition watches, Australian kids can wear their hearts on their wrists,” Dade said. “While the new models are fun, safety is at the core of what we do. Moochies watches gives kids all the things they need to stay in touch — like text messaging and video and voice calls — while the free Moochies app gives parents peace of mind that their children are safe.”

The idea for Moochies was conceived when one of the team’s cofounders was shopping with his sister at Robina Town Centre on the Gold Coast and her six-year-old daughter ran off into the crowd. After seeing the stress, anxiety, and panic those few minutes of uncertainty caused, founder and COO Ryan O’Neill started thinking about a modern solution that could give kids the freedom to be kids.

“Our partnership with Moochies is a natural fit as we join our best in class entertainment brands with their innovative technology to make play safer for all children and keep families connected”, said Claire Gilchrist, Vice President, Americas & Pacific of Hasbro Consumer Products. “With Moochies, we’re thrilled to give kids a fun way to stay safe and connected to their families as they explore the world.”

The Moochies Odyssey includes a range of safety, connectivity, and lifestyle features, including:

Geofencing — automatically sends parents a notification when their child leaves a certain area

GPS tracking — allows parents to know their child’s location through the free Moochies app

SOS/Emergency Contact Button — gives children the ability to quickly call caregivers in case of emergency

Parental Control Safe Contact List — enables parents to keep an eye on who their kids are in contact with

4G Active — on parts of the Telstra network covering 98% of Australia, enabling voice calls, HD video calls, and messaging to and from the Moochies watch

Step Tracker — keeps track of how active the child has been, giving parents a way to gamify exercise and activity goals

Extended Battery Life — 750 MAH (Odyssey)

Swappable Straps — straps come in a range of colours and designs to suit every child’s personality

Waterproof — The Odyssey is waterproof to IP68 (can be submerged in up to 1.5 metres of water for 15 minutes)

Games — inbuilt educational games (without advertising)

Heart Rate and Temperature monitor — allows fitness goals to be tracked and rewarded

Bluetooth — to connect with accessories including speakers and headphones

Moochies is also plastic-neutral, and donates a portion of all sales to the non profit RePurpose Global, which removes and recycles the same weight of plastic Moochies uses in production and distribution.

The Special Edition Transformers and My Little Pony bundles will be available exclusively through Big W from mid-November. The Moochies Odyssey bundles will retail at $219, while the Moochies Connect bundle will retail at $159. Bundles are also set launch in the UK later this year, with further roll out planned in the EU and US in 2023.

Sim plans, ranging from $14.95 to $24.95 per month can be activated on the Moochies website, and can be cancelled at any time. Visit for more information.

About Moochies: Moochies is pioneering kid-safe, parent-approved mobile devices developed to meet the needs of today’s families. Moochies Kids Smartphone Watches combines cutting-edge telecommunications and safeguarding technology with on-trend design. Moochies first launched in 2016 in Australia and is currently headquartered in the UK, with retail availability in five countries. Visit for more information. Connect with Moochies on Instagram, Facebook, and Linkedin.

About Transformers

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About My Little Pony

From its toy launch in 1983, MY LITTLE PONY has catapulted from iconic toy into a worldwide entertainment universe with multiple verticals including toys and games, licensed consumer products, publishing, music, a YouTube channel, digital gaming, live experiences and much more. In September 2021, MY LITTLE PONY: A NEW GENERATION launched on Netflix and introduced a new generation of ponies to a new generation of kids. The feature-length film became the #1 kids property at launch and was awarded the Common Sense Media Seal for Families. The movie kick-started a new era for the brand, with a focus on inspiring todays’ kids to explore, express and celebrate what makes them unique. This new generation of ponies has its own fresh toy line and licensed consumer products across multiple categories, with a wealth of content set to launch in 2022. MY LITTLE PONY has aired in nearly 200 territories and over 350 episodes and three feature films have been produced.

For more information on MY LITTLE PONY, please visit

About Hasbro

Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit



Moochies Phone for Kids

Moochies! A smartwatch and phone all-in-one designed for children with safety in mind.